Great
legal advice can make or break a small business.
But how do you find an attorney who understands
the unique dynamics of your industry – including
the numerous regulations imposed by government –
and who is also effective, available, and
affordable?
Even before you begin your search for counsel,
you should rethink the structure of your business
so that you do not need to rely heavily upon
attorneys to remedy recurring business problems.
Loss prevention and risk reduction are the two
most effective strategies in lowering your legal
bills.
Therefore, it is imperative to generate and
maintain detailed business records. Many of the
legal problems confronted by small business owners
are the direct result of sloppy or nonexistent
documentation.
Due to time and resource constraints, companies
often fail to perform the essential tasks that
reduce risk and limit loss. One such task is
performing a background credit check on new
clients. Even when a new prospect is asked to fill
out a credit application form with a personal
guarantee, the form is often filed away and the
information is never thoroughly researched. This
is a grave mistake, especially when the references
are merely friends of the applicant.
Another element of maintaining detailed
business records is to issue written contracts and
invoices to customers. Some owners are reluctant
to do this out of fear that the client will be
scared away. However, documentation avoids
misunderstandings and provides the necessary
backup in court to prove your case.
Seek out attorneys who use prevention and risk
reduction as a part of their legal practice. In
medicine, it is easier to prevent disease than to
cure it; the same is true of business ills. Every
time your business extends credit, it is
essentially lending money. Can this new client pay
your firm on time? If not, your business will be
financing someone else’s failing enterprise.
I often advise businesses to limit the
outstanding receivables from any particular client
in the limousine business to $1,200. This way, if
the customer is not paying its bills, your losses
are capped and you can use the small claims court
– generally without an attorney – to collect the
debt. (The New York State Small Claims Courts,
beginning Jan. 1, 2004, has jurisdiction over
money disputes up to $5,000.)
Another important task is to upgrade your
business knowledge. Many colleges and trade groups
offer inexpensive courses on ways to improve your
business. You should also visit your local public
library. Review the books and magazines geared to
your industry. Some libraries ask patrons what
books they should acquire. This is an excellent
opportunity to ask for the books and tapes that
will help your business. I often take out audio
tapes on business to learn more while I commute.
Aside from prevention, you must make sure that
you effectively communicate your needs and
questions to your counsel. The No. 1 reason
business owners and lawyers end up in disputes is
because there was a lack of communication over the
nature and scope of the representation, how much
it will cost, and what the legal system can
actually do to resolve business problems. All too
often, clients find the judicial system to be
slow, expensive, and insensitive to the needs of
the litigants.
Here are some additional tips on maintaining a
successful attorney-client relationship:
* Use different attorneys for different types
of lawsuits. You would not ask a cardiologist to
check on a knee disorder. The same advice applies
to the legal profession.
* Do the basic work yourself. You can draft
simple but comprehensive forms that will protect
your rights should they need to be enforced. Once
an attorney is hired, the attorney can make sure
that the forms are correct from a legal point of
view.
* Demand monthly invoices and read them
carefully. Check for billing errors.
* Pay your lawyer's bills on time. Lawyers,
just like other business owners, treat clients who
pay on time much better than those who do not.
Richard A. Solomon is the author of “Winning in
the New York Small Claims Courts, a Simple,
Step-by-Step Guide for Everyone.” He lectures on
legal issues of interest to small business owners
at the Georgetown University Law Center, Long
Island University/C.W. Post College, the New York
Public Library, and at the Learning Annex. Visit
his web site at http://smallclaimsbook.com